Types of Ads:
- Image/Video Ads (Feed, Stories, Reels)
- Carousel Ads (Multiple images/videos)
- Lead Ads (Collect leads without leaving the app)
- Dynamic Product Ads (Retargeting for e-commerce)
- Messenger Ads (Chat-based promotions)

Best For:
- Industries: E-commerce, Fashion, Beauty, Fitness, Restaurants, Real Estate, DTC Brands
- Scenarios:
- Brand awareness & engagement (visual products work best).
- Retargeting website visitors with Dynamic Ads.
- Local business promotions (e.g., events, offers).
- Influencer-style campaigns (Instagram Reels/Stories).
Best Platform If: Your audience is active on social media, and your product is visually appealing.