Types of Ads:
- Search Ads (Text-based, appear on Google Search)
- Display Ads (Banner/image ads on websites)
- Video Ads (YouTube ads – skippable/non-skippable)
- Shopping Ads (Product listings on Google Search)
- App Ads (Promote mobile apps)
- Discovery Ads (Appear in Google Discover, Gmail, YouTube)
Best For:
- Industries: E-commerce, Local Businesses, SaaS, B2B, Travel, Education, Healthcare
- Scenarios:
- Driving sales via Search & Shopping Ads (e.g., online stores).
- Lead generation for service-based businesses (e.g., lawyers, consultants).
- Brand awareness via Display/Video Ads (e.g., YouTube campaigns).
- High-intent users actively searching for products/services.
Best Platform If: You want to capture demand (people already searching for your product).
