Types of Ads:
- Sponsored Products (Keyword-targeted product ads)
- Sponsored Brands (Promote multiple products + logo)
- Sponsored Display (Retargeting on/off Amazon)
- DSP (Demand-Side Platform) (Programmatic ads for scale)
Best For:
- Industries: E-commerce (sellers on Amazon), CPG, Electronics, Home Goods
- Scenarios:
- Selling products directly on Amazon (high purchase intent).
- Retargeting shoppers who viewed your product.
- Competitor targeting (stealing market share).
Best Platform If: You sell physical products on Amazon and want to leverage high-intent shoppers.
